Category Archives: Retail


Reading list of 2014 so far

In this blog post I’ll share a list of books I read during the first months of 2014. There is more business focus compared to previous years…

The everything store

The everything storeThe everything store is one of the books I liked reading most of my reading list this year. It tells the story of so far; The vision and ways of working of the company and it’s founder Jeff Bezos.

The book gives a good insight into the ways operates. There is a interesting review on that on The New York Review of Books. You should also read the reviews on in which some of the staff reacts on the book. Find my separate post on the book – the everything store.

Mobile first

Mobile FirstMobile First is written by the former Yahoo! design architect, Luke Wroblewski. It is a to the point guide, with good examples. Though examples in this field quickly seem outdated they show the point very well.

The book offers both insightful design patterns and common-sense principles. In the end it all boils down to the adagium: keep it simple.

Automate this, How algorithms came to rule our world

Automate ThisMore and more parts of our lives are ruled by algorithms. There application isn’t only in the financial world or in automated systems inside companies, they are also in medical applications ranging from wait list prioritisation to assisting in diagnoses. The book is full of anecdotes, especially on high frequency trading. It also shows side affects liken how the war for talent has affected development and innovation of other innovations.
There is little room for the downside of algorithms creeping into our daily lives.

Hidden Persuation

Hidden PersuationGreat introduction into the ways in which we are influenced and how we can influence others. It details the psychology behind the techniques of influence described. The book offers very illustrative visual references. It is well created with a fine look-and-feel and an eye for detail.

Hidden persuasion is interesting for professionals in marketing, advertising and communications, but also if you’re just slightly interested in these fields. You will look in another way at (visual) communication in everyday life.

Online product recommendations using Hadoop

One of the leading portals on BigData, Dataconomy, had an interview with a colleague of mine on product recommendations systems. These are systems aimed towards personalizing content and recommending the ‘right’ products, in other words products that inspire customers. The article – The Science Behind the Finding the Perfect Product – is a nice read that covers quite some areas.

Stack of Hadoop nodes for product recommendationsAt we use Hadoop for batches, and we have our own custom-built technology for the real-time part. The picture with this blog post shows some of the new nodes that were added to the Hadoop cluster yust this week.

This colleague also held a talk at BerlinBuzz 2014 on product recommendations. It covers quite some interesting stuff on a great case of the use of Hadoop and BigData in under 20 minutes: