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<channel>
	<title>deltalounge &#187; Erl</title>
	<atom:link href="http://www.deltalounge.net/wpress/tag/erl/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.deltalounge.net/wpress</link>
	<description>Service Orientation, Software Development, Oracle, Lean, Agile</description>
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		<title>SOA, Cloud, and Semantic Web Technology talk</title>
		<link>http://www.deltalounge.net/wpress/2011/11/soa-cloud-and-semantic-web-technology-talk/</link>
		<comments>http://www.deltalounge.net/wpress/2011/11/soa-cloud-and-semantic-web-technology-talk/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 14:13:22 +0000</pubDate>
		<dc:creator>PeterPaul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[Erl]]></category>
		<category><![CDATA[Semantic Web]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.deltalounge.net/wpress/?p=1615</guid>
		<description><![CDATA[Earlier this month a talk by Thomas Erl (bestseller author on SOA and Cloud Computing) on SOA, Cloud Computing and Semantic Web technologies became available on the Arcitura Youtube channel. This talk gives a less than 30 minutes overview in how these work together. It has a focus on highlight promissing areas of synergy. The [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier this month a talk by <a href="http://www.linkedin.com/pub/thomas-erl/0/41a/a23" title="Erl" target="_blank">Thomas Erl</a> (bestseller author on SOA and Cloud Computing) on SOA, Cloud Computing and Semantic Web technologies became available on the <a href="http://www.youtube.com/user/arcitura" title="SOA, Cloud" target="_blank">Arcitura</a> Youtube channel. This talk gives a less than 30 minutes overview in how these work together. It has a focus on highlight promissing areas of synergy.</p>
<p>The definition used for Cloud Computing is:</p>
<blockquote><p>Cloud computing is a specialized form of distributed computing that introduces utilization models for remotely provisioning scalable and measured IT resources.</p></blockquote>
<p>The definition used for Semantic Web Technologies is:</p>
<blockquote><p>Semantic Web Technologies represents a technology platform used to describe artifacts, their properties, and their relationships using machine-processable language.</p></blockquote>
<h3>SOA and Cloud Computing</h3>
<p><iframe width="480" height="360" src="http://www.youtube.com/embed/Hz2TvlXoPz4" frameborder="0" allowfullscreen></iframe></p>
<h3>Cloud Computing and Semantic Web technology</h3>
<p><iframe width="480" height="360" src="http://www.youtube.com/embed/LsrvL6tWffk" frameborder="0" allowfullscreen></iframe><br />
&#8230;</p>
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		<title>SOA Symposium 2011 Brasilia</title>
		<link>http://www.deltalounge.net/wpress/2011/04/soa-symposium-2011-brasilia/</link>
		<comments>http://www.deltalounge.net/wpress/2011/04/soa-symposium-2011-brasilia/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 09:54:54 +0000</pubDate>
		<dc:creator>PeterPaul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Service Orientation]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[Erl]]></category>
		<category><![CDATA[SOASymposium]]></category>

		<guid isPermaLink="false">http://www.deltalounge.net/wpress/?p=1286</guid>
		<description><![CDATA[Later this month on the 27th and 28th of April the 4th International SOA Symposium and the 3th International Cloud Symposium will be for the first time held in Latin America &#8211; Brasilia, Brazil. More info on previous editions can be found on this blog. The 2011 SOA Symposium program consists of: Expert Speaker Sessions [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.deltalounge.net/wpress/wp-content/uploads/2010/10/SOA-Cloud-2011-Brazil.jpg" rel="wp-prettyPhoto[g1286]"><img src="http://www.deltalounge.net/wpress/wp-content/uploads/2010/10/SOA-Cloud-2011-Brazil.jpg" alt="SOA Cloud 2011 Brazil" title="SOA Cloud 2011 Brazil" width="85" height="125" class="alignright size-full wp-image-1055" /></a>Later this month on the 27th and 28th of April the 4th International <a href="http://www.soasymposium.com/">SOA Symposium</a> and the 3th International Cloud Symposium will be for the first time held in Latin America &#8211; Brasilia, Brazil. More info on previous editions can be found <a href="http://www.deltalounge.net/wpress/tag/soasymposium/">on this blog</a>. The 2011 SOA Symposium program consists of:</p>
<ul>
<li>Expert Speaker Sessions</li>
<li>10+ Conference Tracks</li>
<li>4 Expert Panels</li>
<li>4 Keynote Speeches</li>
</ul>
<p>Given the location simultaneous translation (English-Portuguese-English) will be available in all technical sessions. For the <a href="http://soasymposium.com/agenda2011.php">complete agenda</a> or <a href="http://soasymposium.com/previous_conferences.php">resources from previous conference</a>, check the site. Videos from the 2010 <a href="http://www.deltalounge.net/wpress/2010/11/soa-symposium-2010-videos-available-via-infoq/">edition of the SOA Symposium</a> can be found on <a href="http://www.infoq.com/SOA_Symposium">InfoQ</a>.</p>
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		<title>SOA Symposium 2011 Call For Presentations</title>
		<link>http://www.deltalounge.net/wpress/2011/01/soa-symposium-2011-call-for-presentations/</link>
		<comments>http://www.deltalounge.net/wpress/2011/01/soa-symposium-2011-call-for-presentations/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 15:18:58 +0000</pubDate>
		<dc:creator>PeterPaul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Service Orientation]]></category>
		<category><![CDATA[Erl]]></category>
		<category><![CDATA[SOASymposium]]></category>

		<guid isPermaLink="false">http://www.deltalounge.net/wpress/?p=1191</guid>
		<description><![CDATA[On April 27 and 28 2011 the worlds largest SOA and Cloud Computing event will be held in Brasilia, Brazil. The International SOA and Cloud Symposium brings together lessons learned and emerging topics from SOA and Cloud projects, practitioners and experts. There is a Call for Presentations: The SOA and Cloud Symposium 2011 program committees [...]]]></description>
			<content:encoded><![CDATA[<p>On April 27 and 28 2011 the worlds largest SOA and Cloud Computing event will be held in Brasilia, Brazil. The <a href="http://soasymposium.com/">International SOA and Cloud Symposium</a> brings together lessons learned and emerging topics from SOA and Cloud projects, practitioners and experts. </p>
<p>There is a <a href="http://soasymposium.com/call2011.php">Call for Presentations</a>:</p>
<blockquote><p>The SOA and Cloud Symposium 2011 program committees invite submissions on all topics related to SOA and Cloud, including but not limited to those listed in the preceding track descriptions. While contributions from consultants and vendors are appreciated, product demonstrations or vendor showcases will not be accepted. All contributions must be accompanied with a biography that describes the SOA or Cloud Computing related experience of the presenter(s). </p></blockquote>
<p>All submissions must be received no later than February 15, 2011. An overview of the tracks:</p>
<ul>
<li>SOA Architecture &#038; Design</li>
<li>SOA &#038; BPM</li>
<li>Real World SOA Case Studies</li>
<li>SOA &#038; Cloud Security</li>
<li>Real World Cloud Computing Case Studies</li>
<li>REST &#038; Service-Orientation</li>
<li>BPM, BPMN &#038; Service-Orientation</li>
<li>Business of SOA</li>
<li>SOA &#038; Cloud: Infrastructure &#038; Architecture</li>
<li>Business of Cloud Computing </li>
</ul>
<p>You might be interested in previous post on the <a href="http://www.deltalounge.net/wpress/tag/soasymposium/">SOA Symposium</a> or the <a href="http://www.soasymposium.com/summary5.php">2010 presentations</a>.</p>
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		<title>SOA Symposium 2010 videos available via InfoQ</title>
		<link>http://www.deltalounge.net/wpress/2010/11/soa-symposium-2010-videos-available-via-infoq/</link>
		<comments>http://www.deltalounge.net/wpress/2010/11/soa-symposium-2010-videos-available-via-infoq/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 15:01:24 +0000</pubDate>
		<dc:creator>PeterPaul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Release]]></category>
		<category><![CDATA[Service Orientation]]></category>
		<category><![CDATA[BPM]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[Erl]]></category>
		<category><![CDATA[ESB]]></category>
		<category><![CDATA[InfoQ]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[SOASymposium]]></category>

		<guid isPermaLink="false">http://www.deltalounge.net/wpress/?p=1106</guid>
		<description><![CDATA[This year, in partnership with InfoQ.com (the largest community site for technical architects), 1/4th of the SOA Symposium sessions was filmed and will be published on InfoQ. From early November InfoQ has started publishing these videos. At the time of writing the following videos are available: Cloudy SOA BPM Top Seven Architectural Topics in 2010 [...]]]></description>
			<content:encoded><![CDATA[<p>This year, in partnership with <a href="http://www.infoq.com">InfoQ.com</a> (the largest community site for technical architects), 1/4th of the SOA Symposium sessions was filmed and will be published on InfoQ. From early November InfoQ has started publishing these videos. At the time of writing the following videos are available:</p>
<ul>
<li><a href="http://www.infoq.com/presentations/Cloudy-SOA">Cloudy SOA</a> </li>
<li><a href="http://www.infoq.com/presentations/BPM-Top-Seven-Architectural-Topics-in-2010">BPM Top Seven Architectural Topics in 2010</a></li>
<li><a href="http://www.infoq.com/presentations/Resurrecting-SOA">Resurrecting SOA</a></li>
</ul>
<h3>Cloudy SOA</h3>
<p>This session on <a href="http://www.infoq.com/presentations/Cloudy-SOA">Cloudy SOA</a> by <a href="http://markclittle.blogspot.com/">Mark Little</a> covers:</p>
<blockquote><p>an introduction to cloud computing pointing to the fact that the middleware needs of the cloud are similar to SOA’s, showing some of the benefits of running SOA along with the cloud, asking if cloud computing and SOA should evolve together and giving some future directions to consider.</p></blockquote>
<h3>BPM Top Seven Architectural Topics in 2010</h3>
<p><a href="http://hajonormann.wordpress.com/">Hanjo Normann&#8217;s</a> session presenting the <a href="http://www.infoq.com/presentations/BPM-Top-Seven-Architectural-Topics-in-2010">BPM Top Seven Architectural Topics in 2010</a> covers:</p>
<blockquote><p>how to design a BPM/SOA solution including: modeling human interaction, improving BPM models, orchestrating composed services, central task management, new approaches for business-IT alignment, solutions for non-deterministic processes, and choreography. </p></blockquote>
<h3>Resurrecting SOA</h3>
<p><a href="http://www.burtongroup.com/AboutUs/Bios/PrintBio.aspx?Id=94">Anne Thomas Manes</a> in her <a href="http://www.infoq.com/presentations/Resurrecting-SOA">Resurrecting SOA</a> session goes into details on why she:</p>
<blockquote><p>believes organizations need SOA more than before, but using a redefined SOA based on the SOA Manifesto, focusing on models, methodologies and patterns, not on technology, intended to produce the desired business and technical goals. </p></blockquote>
<p><br/> For a complete overview of SOA Symposium sessions on InfoQ check <a href="http://www.infoq.com/SOA_Symposium">their SOA Symposium page</a>.</p>
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		<title>Program SOA Symposium 2010 available</title>
		<link>http://www.deltalounge.net/wpress/2010/07/progra-soa-symposium-2010/</link>
		<comments>http://www.deltalounge.net/wpress/2010/07/progra-soa-symposium-2010/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 13:02:47 +0000</pubDate>
		<dc:creator>PeterPaul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Patterns]]></category>
		<category><![CDATA[Service Orientation]]></category>
		<category><![CDATA[Erl]]></category>
		<category><![CDATA[governance]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[SOASymposium]]></category>
		<category><![CDATA[work smart]]></category>

		<guid isPermaLink="false">http://www.deltalounge.net/wpress/?p=936</guid>
		<description><![CDATA[The agenda for the SOA Symposium 2010 has been posted. Again there are very interesting sessions during this 2 day conference. The largest and most comprehensive in the field of SOA and Cloud Computing. The Real World SOA Case Studies track offers a great opportunity to learn from the experience of others. In this track [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.soasymposium.com/agenda2010.php">agenda</a> for the <a href="http://www.soasymposium.com/default.php">SOA Symposium 2010</a> has been posted. Again there are very interesting sessions during this 2 day conference. The largest and most comprehensive in the field of SOA and Cloud Computing. The <a href="http://www.soasymposium.com/track2010.php#case">Real World SOA Case Studies</a> track offers a great opportunity to learn from the experience of others. In this track you will find:</p>
<blockquote><p>Real-life accounts of successful and failed SOA projects discussed first-hand by those that experienced the project lifecycles and have a story to tell. These veteran practitioners will provide advice and insights regarding challenges, pitfalls, proven practices, and general project information that demonstrates the intricacies of implementing and governing service-oriented solutions in the real world. </p></blockquote>
<p>I will be presenting the first session in this track on <a href="http://www.soasymposium.com/agenda2010.php#using_a">Using a Service Bus to Connect the Supply Chain</a>. If you have any topics or questions in advance that you think I should address, please post them in the comments. Hope to meet you in Berlin.</p>
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		<title>SOA Symposium 2010 Call For Presentations</title>
		<link>http://www.deltalounge.net/wpress/2010/06/soa-symposium-2010-call-for-presentations/</link>
		<comments>http://www.deltalounge.net/wpress/2010/06/soa-symposium-2010-call-for-presentations/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 19:29:10 +0000</pubDate>
		<dc:creator>PeterPaul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Patterns]]></category>
		<category><![CDATA[Service Orientation]]></category>
		<category><![CDATA[BPM]]></category>
		<category><![CDATA[Erl]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[SOASymposium]]></category>

		<guid isPermaLink="false">http://www.deltalounge.net/wpress/?p=880</guid>
		<description><![CDATA[On October 5 and 6 2010 the worlds largest SOA and Cloud Computing event will be held in Berlin; the SOA Symposium. The International SOA and Cloud Symposium brings together lessons learned and emerging topics from SOA and Cloud projects, practitioners and experts. There is a call for presentations: The SOA and Cloud Symposium 2010 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.deltalounge.net/wpress/wp-content/uploads/2010/06/soacloudmedium.png" rel="wp-prettyPhoto[g880]"><img src="http://www.deltalounge.net/wpress/wp-content/uploads/2010/06/soacloudmedium-300x65.png" alt="SOA Symposium 2010" title="SOA Symposium" width="300" height="65" class="alignright size-medium wp-image-884" /></a>On October 5 and 6 2010 the worlds largest SOA and Cloud Computing event will be held in <a href="http://www.bcc-berlin.de/en/home">Berlin</a>; the <a href="http://www.soasymposium.com/default.php">SOA Symposium</a>. The International SOA and Cloud Symposium brings together lessons learned and emerging topics from SOA and Cloud projects, practitioners and experts.</p>
<p>There is a <a href="http://soasymposium.com/call2010.php">call for presentations</a>:</p>
<blockquote><p>The SOA and Cloud Symposium 2010 program committees invite submissions on all topics related to SOA and Cloud, including but not limited to those listed in the preceding track descriptions. While contributions from consultants and vendors are appreciated, product demonstrations or vendor showcases will not be accepted. </p></blockquote>
<p>All submissions must be received no later than June 30, 2010. An overview of the tracks can be found <a href="http://soasymposium.com/track2010.php">here</a>. Other resources:</p>
<ul>
<li>My blogpost of the <a href="http://www.deltalounge.net/wpress/tag/soasymposium/">SOA Symposium 2009</a>.</li>
<li><a href="http://soasymposium.com/summary3.php">Presentations</a> from 2009.</li>
</ul>
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		<title>Definitions of Services and Processes</title>
		<link>http://www.deltalounge.net/wpress/2010/06/definitions-of-services-and-processes/</link>
		<comments>http://www.deltalounge.net/wpress/2010/06/definitions-of-services-and-processes/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 20:17:13 +0000</pubDate>
		<dc:creator>PeterPaul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Service Orientation]]></category>
		<category><![CDATA[Erl]]></category>
		<category><![CDATA[governance]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[SOA]]></category>

		<guid isPermaLink="false">http://www.deltalounge.net/wpress/?p=862</guid>
		<description><![CDATA[After once again looking for good, useful definitions of Services and Process decided to put them here for future reference. Service Orientation &#8211; Paul Allen The following definitions come from Service Orientation: Winning Strategies and Best Practices by Paul Allen. A service is functionality that must be specified in the business context and in terms [...]]]></description>
			<content:encoded><![CDATA[<p>After once again looking for good, useful definitions of Services and Process decided to put them here for future reference.</p>
<h3>Service Orientation &#8211; Paul Allen</h3>
<p>The following definitions come from <a href="http://www.amazon.com/Service-Orientation-Winning-Strategies-Practices/dp/0521843367/ref=sr_1_1?ie=UTF8&#038;s=books&#038;qid=1275422486&#038;sr=1-1">Service Orientation: Winning Strategies and Best Practices</a> by Paul Allen.</p>
<blockquote><p>A <strong>service</strong> is functionality that must be specified in the business context and in terms of the contracts between the provider of that functionality and its consumers. Implementation details should not be revealed. The implementation of the service does not have to be automated – it could consist of purely human activity.</p></blockquote>
<blockquote><p>A <strong>business process</strong> is a set of activities that is initiated by an event, transforms information or materials, and produces an output. These sets of activities are either value chains that produce outputs valued by customers or infrastructure processes that produce outputs that are valued by other processes.</p></blockquote>
<p>With the remark that “a business process is usefully pictured as being composed of re-configurable services”.</p>
<blockquote><p>A <strong>software service</strong> is a type of service that is implemented by software and that offers one or more operations (or software functuions).</p></blockquote>
<blockquote><p><strong>Web services technology</strong> is a set of XML-based industry standards and specifications that specify a communication protocol (SOAP), a definition language (WSDL), and a publish-subscribe registry (UDDI).</p></blockquote>
<p><br/></p>
<h3>Succeeding with SOA and Implementing SOA – Paul C. Brown</h3>
<p>The following definitions were taken from <a href="http://www.amazon.com/Succeeding-SOA-Realizing-Business-Architecture/dp/0321508912/ref=sr_1_1?ie=UTF8&#038;s=books&#038;qid=1275422961&#038;sr=1-1">Succeeding with SOA</a> by <a href="http://www.informit.com/authors/bio.aspx?a=53cdb713-432d-4e63-a5b1-3a9ee6fedbeb">Paul C. Brown</a>. Who also wrote <a href="http://www.amazon.com/Implementing-SOA-Total-Architecture-Practice/dp/0321504720/ref=sr_1_2?ie=UTF8&#038;s=books&#038;qid=1275422961&#038;sr=1-2">Implementing SOA</a>.</p>
<blockquote><p>A <strong>service</strong> is a unit of functionality packaged for convenience and consistent use.</p></blockquote>
<p>With the remark that typically, this functionality consists of a body of information and a set of operations for managing this information.</p>
<blockquote><p>A <strong>business process</strong> is a structured set of activities organized to produce results.<br/><br />
A process, or more specifically a <strong>discrete process</strong>, is a sequence of distinct activities that produces (or attempts to produce) discrete countable results.</p></blockquote>
<blockquote><p>An <strong>activity</strong> is a function performed by one or more agents that uses on or more inputs and produces one or more results.</p></blockquote>
<p><br/></p>
<h3>SOA Design Patterns- Thomas Erl</h3>
<p>This post could simply not exist without quotes from <a href="http://www.thomaserl.com/">Thomas Erl</a>. A complete list of his books in the Service-Oriented Computing series can be found on <a href="http://www.soabooks.com/">soabooks.com</a>.</p>
<blockquote><p><strong>Services</strong> are collections of capabilities. A <strong>Service</strong> is a unit of solution logic to which service-orientation has been applied to a meaningful extent.<br/><br />
<strong>Services</strong> exist as physically independent software programs with specific design characteristics that support the attainment of the strategic goals associated with service-oriented computing.
</p></blockquote>
<blockquote><p>A <strong>Web service</strong>  is a body of solution logic that provides a physically decoupled technical contract consiting of a WSDL definition and one or more XML Schema definitions and possible WS-Policy expressions<br/><br />
In a Web service <strong>Capabilities</strong> are exposed as operations.</p></blockquote>
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		<title>A business case for Service Orientation by Audi</title>
		<link>http://www.deltalounge.net/wpress/2010/03/a-business-case-for-service-orientation-by-audi/</link>
		<comments>http://www.deltalounge.net/wpress/2010/03/a-business-case-for-service-orientation-by-audi/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:36:32 +0000</pubDate>
		<dc:creator>PeterPaul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Patterns]]></category>
		<category><![CDATA[Service Orientation]]></category>
		<category><![CDATA[Erl]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[work smart]]></category>

		<guid isPermaLink="false">http://www.deltalounge.net/wpress/?p=773</guid>
		<description><![CDATA[For me it is great to see the benefits of principles like reuse outside of IT. In this post i&#8217;ll share another example. Recently I read an article (in Dutch) on the success of Audi. Audi managed to keep up it&#8217;s sales even during 2009 (Annual Report 2009 PDF Alert 16MB!). Audi delivered 949,729 (compared [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_784" class="wp-caption alignright" style="width: 160px"><a href="http://www.deltalounge.net/wpress/wp-content/uploads/2010/03/Audi-S5-Sportback-Front-Picture-588x441.jpg" rel="wp-prettyPhoto[g773]"><img src="http://www.deltalounge.net/wpress/wp-content/uploads/2010/03/Audi-S5-Sportback-Front-Picture-588x441-150x150.jpg" alt="Audi S5 - make reuse work" title="Audi S5 Sportback" width="150" height="150" class="size-thumbnail wp-image-784" /></a><p class="wp-caption-text">Audi S5 </p></div>For me it is great to see the benefits of principles like <a href="http://www.soaprinciples.com/service_reusability.php">reuse</a> outside of IT. In this post i&#8217;ll share another example. Recently I read an <a href="http://www.mt.nl/1/15147/home/de-stille-triomf-van-audi.html">article</a> (in Dutch) on the success of Audi. Audi managed to keep up it&#8217;s sales even during 2009 (<a href="http://www.audi.com/etc/medialib/ngw/company/investor_relations/pdf/finanzberichte/annual_report_2009.Par.0017.File.pdf/audi_gb_2009_en.pdf">Annual Report 2009</a> PDF Alert 16MB!). Audi delivered 949,729 (compared to 1,003,469 in 2008) cars to customers worldwide in 2009. Sales were thus only 5.4 percent down on the record level of 2008 (<a href="http://www.audi.com/com/brand/en/tools/news/pool/2010/03/0.html">source</a>). </p>
<p>Besides innovation it is said in the Dutch magazine <a href="http://www.mt.nl/1/home">Management Team</a> that <strong>reuse</strong> is one of the driving forces. It is great to have another example of how the principles behind Service Orientation not only deliver value in IT but also &#8211; or probably mainly &#8211; for the business when applied e.g. in other engineering disciplines.</p>
<h3>Reusable building blocks</h3>
<p>Audi has limited the number of modules engineer are allowed to use to construct a new model. There are two main lines, based on how the engine is placed:</p>
<ul>
<li>Modulare Querbaukastensystem &#8211; <a href="http://en.wikipedia.org/wiki/Volkswagen_Group_MQB_platform">transverse engine platform</a></li>
<li>Modulare Längsbaukastensystem &#8211; <a href="http://en.wikipedia.org/wiki/Volkswagen_Group_MLB_platform">longitudinal engine platform</a></li>
</ul>
<p>Limiting the number of construction modules for engines, gearboxes, air conditioning results in several benefits:</p>
<ul>
<li>Lower costs per car compared to it&#8217;s competitors.</li>
<li>Serve a larger number of niche markets compared to the competition.</li>
<li>Shortened time-to-market.</li>
<li>At production lines both employees and robots can work on several models. This enables Audi to produce the models that are in demand, while at the same time keeping a high utilization rate.</li>
</ul>
<p>Audi claims to save 20% per manufactured car, and to save 30% on the development of new models. The economies of scale are further leveraged because of the reuse of components in the <a href="http://www.volkswagenag.com/vwag/vwcorp/content/en/homepage.html">Volkswagen Group</a>.</p>
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		<title>InfoQ on the SOA Manifesto</title>
		<link>http://www.deltalounge.net/wpress/2010/03/infoq-on-the-soa-manifesto/</link>
		<comments>http://www.deltalounge.net/wpress/2010/03/infoq-on-the-soa-manifesto/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:34:20 +0000</pubDate>
		<dc:creator>PeterPaul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Erl]]></category>
		<category><![CDATA[governance]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Service Orientation]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[SOASymposium]]></category>

		<guid isPermaLink="false">http://www.deltalounge.net/wpress/?p=752</guid>
		<description><![CDATA[In October 2009 I posted about the announcement of the SOA Manifesto during the SOA Symposium 2009. For those of you interested, InfoQ has interviewed the original author’s and in some cases pulled in their comments on the manifesto from the web to get insight into the motivations and the process behind the initiative. The [...]]]></description>
			<content:encoded><![CDATA[<p>In October 2009 I posted about the announcement of the <a href="http://www.deltalounge.net/wpress/2009/10/soa-manifesto-declared-at-soa-symposium-2009/">SOA Manifesto</a> during the <a href="http://www.deltalounge.net/wpress/tag/soasymposium/">SOA Symposium 2009</a>. For those of you interested, <a href="http://www.infoq.com">InfoQ</a> has interviewed the original author’s and in some cases pulled in their comments on the manifesto from the web to get insight into the motivations and the process behind the initiative. The answers are gathered under the name <a href="http://www.infoq.com/articles/soa-manifesto-4-months-after">SOA Manifesto &#8211; 4 months after</a>. The article looks into the following subjects:</p>
<ul>
<li>The philosophy </li>
<li>The process </li>
<li>The goals</li>
</ul>
<p>Find the complete article <a href="http://www.infoq.com/articles/soa-manifesto-4-months-after">here</a>.</p>
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		<title>SOA Symposium &#8211; Is SOA still dead?</title>
		<link>http://www.deltalounge.net/wpress/2009/11/soa-symposium-is-soa-still-dead/</link>
		<comments>http://www.deltalounge.net/wpress/2009/11/soa-symposium-is-soa-still-dead/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 13:02:19 +0000</pubDate>
		<dc:creator>PeterPaul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Patterns]]></category>
		<category><![CDATA[Service Orientation]]></category>
		<category><![CDATA[Erl]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[SOASymposium]]></category>

		<guid isPermaLink="false">http://www.deltalounge.net/wpress/?p=507</guid>
		<description><![CDATA[In the SOA still dead blogpost based on his impression of the SOA Symposium 2009, Joe McKendrick asks the question: Is SOA still dead? My personal opinion is that SOA is still alive or reanimated. The declaration of the SOA Manifesto has contributed to this. The least it has done is start discussion online and [...]]]></description>
			<content:encoded><![CDATA[<p>In the <a href="http://www.ebizq.net/blogs/soainaction/2009/10/soa_symposium_is_soa_still_dea.php">SOA still dead blogpost</a> based on his impression of the SOA Symposium 2009, <a href="http://www.ebizq.net/MT4/mt-cp.cgi?__mode=view&amp;blog_id=31&amp;id=12">Joe McKendrick</a> asks the question:</p>
<blockquote><p>Is SOA still dead?</p></blockquote>
<p>My personal opinion is that <strong>SOA is</strong> still alive or <strong>reanimated</strong>. The declaration of the <a href="http://www.soa-manifesto.org/">SOA Manifesto</a> has contributed to this. The least it has done is start discussion online and offline. These discussions will lead to a better understanding for the participants and those following them. The result will be more mature and successful (in business terms not technology) SOA implementations. This would be quite an achievement if the statistics that Anne Thomas Manes presented are accurate:</p>
<blockquote><p>fewer than 10% of companies have seen significant business value in their SOA efforts.</p></blockquote>
<p>Although the quotes on this page seem rather negative, I&#8217;m still an optimist on the case for SOA. It brings us solid principles and guidance in developing software of better quality.</p>
<h4>Views on the SOA Symposium</h4>
<p>The proclamation of the SOA Manifesto has resulted in most of the blogpost on the SOA Symposium. However there are post dedicated to a broader spectrum of the SOA Symposium. These give an <a href="http://rogervdkimmenade.blogspot.com/2009/11/international-soa-symposium-2009.html">impression</a> or <a href="http://soamastery.blogspot.com/2009/10/future-of-it.html">reflect back</a> on things.</p>
<p>Reading the <a href="http://www.servicespecification.com/?p=175">blog</a> of Linda Terlouw, I remembered having the same expectations on the “Service-Oriented Solution Evaluation Criteria” session: <em>some info on how you can measure whether or not (or to which extent) a service conforms to certain principles. Instead it was a summary of the principles as they are defined by Thomas Erl</em>.</p>
<p>Comments, <a href="http://www.deltalounge.net/wpress/2009/10/soa-symposium-next-generation-soa/#comment-40">like this one</a>, are appreciated.</p>
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