Tag Archives: Analytics

Building the next generation webanalytics solution

At this year Berlin Buzzwords our colleague Niels Basjes presented out next generation webanalytics solution. Internally this solution is called measuring 2.0.

To help the customers find what they want in our web shop we want to serve personalized content. To do this we need to understand what products/promotions we showed them and which of those made them happy. However in the fine grained personalization that has been introduced over the last few years we see that just measuring ‘what page’ we showed – like all the standard web analytics systems do – is no longer enough. So we need something different. In order to get a solution that will support our business for the coming years we raised the bar to the top: Measure everything and analyse in near-realtime.

Next generation webanalytics solution

Here is the video of Niels’s presentation:

The slides are here: next generation webanalytics solution.