Tag Archives: Amazon

Book – The everything store

The everything store

The everything storeThe idea of the everything store was simple: an Internet company that served as the intermediary between customers and manufacturers and sold nearly every type of product, all over the world. It is the story of Amazon.com, one of the most successful companies in the world. And the story of its driven founder Jeff Bezos.

Reading the book I think that there are a few defining moments and lessons. Frugality is an important factor in retailing and especially for amazon:

Frugality We try not to spend money on things that don’t matter to customers. Frugality breeds resourcefulness, self-sufficiency and invention. There are no extra points for headcount, budget size or fixed expense. All of this comes from Bezos himself. Amazon’s values are his business principles, molded through two decades of surviving in the thin atmosphere of low profit margins and fierce skepticism from the outside world. In a way, the entire company is scaffolding built around his brain—an amplification machine meant to disseminate his ingenuity and drive across the greatest possible radius.

Ever since the late 1990s, Bezos had been claiming that Amazon was a technology company pioneering e-commerce, not a retailer. But that sounded like wishful thinking. Amazon still collected a vast majority of its revenues by selling stuff to customers. Despite Bezos’s protestations, Amazon looked, smelled, walked, and quacked like a retailer—and not a very profitable one at that… However

It was the combination of EC2 and S3—storage and compute, two primitives linked together—that transformed both AWS and the technology world. Startups no longer needed to spend their venture capital on buying servers and hiring specialized engineers to run them. Infrastructure costs were variable instead of fixed, and they could grow in direct proportion to revenues. It freed companies to experiment, to change their business models with a minimum of pain, and to keep up with the rapidly growing audiences of erupting social networks like Facebook and Twitter.

Today in 2014 Amazon’s cloud keeps growing fast. It has invented a market in the computer industry with a great future.

Reading list of 2014 so far

In this blog post I’ll share a list of books I read during the first months of 2014. There is more business focus compared to previous years…

The everything store

The everything storeThe everything store is one of the books I liked reading most of my reading list this year. It tells the story of amazon.com so far; The vision and ways of working of the company and it’s founder Jeff Bezos.

The book gives a good insight into the ways amazon.com operates. There is a interesting review on that on The New York Review of Books. You should also read the reviews on amazon.com in which some of the staff reacts on the book. Find my separate post on the book – the everything store.

Mobile first

Mobile FirstMobile First is written by the former Yahoo! design architect, Luke Wroblewski. It is a to the point guide, with good examples. Though examples in this field quickly seem outdated they show the point very well.

The book offers both insightful design patterns and common-sense principles. In the end it all boils down to the adagium: keep it simple.

Automate this, How algorithms came to rule our world

Automate ThisMore and more parts of our lives are ruled by algorithms. There application isn’t only in the financial world or in automated systems inside companies, they are also in medical applications ranging from wait list prioritisation to assisting in diagnoses. The book is full of anecdotes, especially on high frequency trading. It also shows side affects liken how the war for talent has affected development and innovation of other innovations.
There is little room for the downside of algorithms creeping into our daily lives.

Hidden Persuation

Hidden PersuationGreat introduction into the ways in which we are influenced and how we can influence others. It details the psychology behind the techniques of influence described. The book offers very illustrative visual references. It is well created with a fine look-and-feel and an eye for detail.

Hidden persuasion is interesting for professionals in marketing, advertising and communications, but also if you’re just slightly interested in these fields. You will look in another way at (visual) communication in everyday life.